Who Is Joytoy?
Joytoy is a fast-rising Chinese brand specializing in premium articulated action figures. Known for impressive detailing, realism, and collectible packaging, Joytoy has earned global recognition — especially for their licensed lines and original military-sci-fi designs.
Let’s explore the main product lines you’ll find on JoyToy Mart and see what makes each one unique.
Warhammer 40K by Joytoy
License: Official collaboration with Games Workshop
Scale: 1/18 (approx. 4.5 inches)
Joytoy’s Warhammer 40K line is one of its most popular and visually stunning. Each figure replicates iconic Space Marines, Chaos warriors, and factions like Blood Angels, Ultramarines, and Black Templars with precision and authenticity.
Key Features:
- Detailed power armor with chapter-specific symbols
- Highly posable, perfect for dynamic display or photography
- Comes with signature weapons like bolt rifles, chainswords, and relic gear
👉 See the full collection: JoyToy Warhammer 40K
Battle for the Stars
Joytoy Original Universe
Scale: 1/18 (compatible with Warhammer and G.I. Joe figures)
Battle for the Stars is an original sci-fi military world created by Joytoy. It includes various factions like the Freeman Team, Dark Source, and Havoc Troopers, all designed with realistic armor, tactical gear, and a gritty aesthetic.
Key Features:
- Unique lore and factions
- Interchangeable parts and gear
- Great for army-building and custom scenes
👉 See the full collection: JoyToy Battle For The Stars
Dark Source
Theme: Post-apocalyptic, near-future warfare
Scale: 1/18
Often darker and grittier than Battle for the Stars, this line includes heavily armored units, tactical soldiers, and specialized vehicles.
Standout features:
- Realistic weathering
- Functional cockpits and gear
- Ideal for dystopian setups
👉 See the full collection: JoyToy Dark Source
Modern Military
Theme: Real-world tactical soldiers
Scale: 1/18
This series replicates actual SWAT teams, special forces, and modern infantry. Everything from helmets to vests is modeled after real-life gear.
Best suited for:
- Military model fans
- Custom army setups
- Mixing with sci-fi lines for realism
👉 See the full collection: JoyToy Modern Military
Strife Series
Theme: Futuristic warriors with samurai inspiration
Scale: 1/18
A more stylized line, Strife brings cyberpunk and samurai aesthetics together. Think masked warriors with glowing blades and armor.
Why collectors like it:
- Bold character design
- Unique visual style
- Great for posing and photography
👉 See the full collection: Joytoy Strife
TMNT (Teenage Mutant Ninja Turtles)
Theme: Licensed reimagining
Scale: 1/18
This isn’t your typical cartoon TMNT. JoyToy’s version gears up the turtles in modern tactical armor, offering a darker, combat-ready aesthetic.
Highlights:
- Great crossover appeal
- New take on classic characters
- Highly articulated with accessories
👉 See the full collection: JoyToy TMNT
Visit JoyToy Mart to browse hundreds of official Joytoy products, from Space Marines to sci-fi squads. Whether you’re just starting or expanding your collection, this is your trusted UK source for authentic Joytoy figures.Â
